Professional development is a key part of a successful business. It’s continuing education that will allow you and your herd to continually learn and grow in your business. It helps businesses be more competitive by fostering a positive environment in which employees are more productive, loyal and content.
Some companies will question the validity of fostering professional development among their herd, worrying that they will leave when they develop new skills and gain new knowledge. But I feel the danger is in ignoring your herd and refusing to encourage their professional development.
Here are the top 3 reasons…
1. Happy employees are loyal, and loyal employees are more productive. When you express a real interest in your herd, they’re happier overall.
2. Your company is ever-changing, and your herd needs to be able to change with it.
3. People like to have control over their careers. Supporting professional development among your herd allows them to feel like they have control over their professional future.
Your business can only improve over time if you and your herd improve as well. Professional development is an important investment in your business and your employees. Don’t be afraid to take advantage of it.